Haldi is a personal skincare platform featuring hard-working products chosen for the whole you, an individualized routine that fits your life, and specialists to fine-tune and evolve it as you change. We designed the visual identity together with a website presenting the Haldi’s story and the company's vision. To tell a unique story, we developed the branding from creating an in-depth strategy and incorporated the founder's point of view. We used turmeric yellow as the primary color to translate the meaning of Haldi (Haldi means turmeric in Hindi), and we used hand-sketch illustrations and paper notes to carry out the skincare journey story.
Brand Identity and Website
Copywriter and Strategist