Jiffy Lube is an American brand of vehicle maintenance shops that specializes in oil change. To reach a broader audience, Jiffy Lube wanted to promote their other automotive services and to provide a more convenient shopping experience to their customers. AKQA design team was asked to bring the pre-purchase online experience to life. We created a website and app to attract a larger number of customers (especially mobile users) as well as to align the digital expression with the brand's vision and guidelines. The visual system was developed based on the Jiffy Lube existing brand system with a modern touch. The result shows the simplicity and product focus with attention to detail.
Art Direction, App, Website and Brand Development
Christoph Friess and Nitya Noronha
Abid Din and Jesse Fulton