Yogo is a yoga gear brand creating long-lasting, high-quality, and sustainable products. Their signature yoga mat uses a minimalist folding design to bring convenience and cleanliness to the practice. One of Yogo’s main objectives was showing that yoga is not just an exercise, it’s a mindset and lifestyle. With this in mind, I created an unconventional logo system made to be instantly recognizable. The logo presents the balance and the geometric elements give a clean and fresh look and feel. The hand-writing brings the human touch to the brand.