Yogo

Yogo is a yoga gear brand creating long-lasting, high-quality, and sustainable products. Their signature yoga mat uses a minimalist folding design to bring convenience and cleanliness to the practice. One of Yogo’s main objectives was showing that yoga is not just an exercise, it’s a mindset and lifestyle. With this in mind, I created an unconventional logo system made to be instantly recognizable. The logo presents the balance and the geometric elements give a clean and fresh look and feel. The hand-writing brings the human touch to the brand.

Year

2018

Disciplines

Brand Identity

Studio

Independent

Yogo-1
Yogo-2
Yogo-4b
Yogo-7
Yogo-5c
Yogo-6
Yogo-8

RedProject type

HaldiProject type

YoyoProject type

YogoProject type

Jiffy LubeProject type

Mapping for GoodProject type

SceneProject type

IdolProject type

MacBook AirProject type

HumanKindProject type

Happy LandProject type