Zip Rebrand

Formerly Evergreen, Zip is a San Francisco-based B2B online service that provides the leading intake-to-procure solution for enterprise companies. CōLab worked with the Zip team to build the brand from the ground up: from naming, brand identity, to systems design. We called the design concept “Weave-in.” We were inspired by the Zip solution, which is like an intelligent fiber that can weave into different systems. It can seamlessly integrate into the procurement process for all company sizes. Based on this, we created the logo which is composed of weave-in stripes. We used different grayscales to convey Zip’s confident, bold, and straightforward attributes. "Approval" is one of the key elements of Zip's business. So we included green as the supporting brand color to bring the approval messaging.

Year

2021

Disciplines

Naming, Brand Identity and Website Design

Studio

Website

Zip-1
zip-3b
Zip-4
Zip-5
Zip-6
Zip-7
Zip-8
Zip-9
Zip-10

Zip team

Rujul Zaparde (Co-founder and CEO) and Lu Cheng (Co-founder)

CōLab team

Yu Rong, Liza Dunning, Jason Mamaril, Allen Mask

Zip RebrandBrand identity, Web design

IBM Watson HealthWeb design, UI/UX

RedProject type

Haldi skinBrand identity, Web design

YoyoProject type

YogoProject type

Jiffy LubeProject type

Mapping for GoodProject type

SceneProject type

IdolProject type

MacBook AirProject type

HumanKindProject type

Happy LandProject type