Mulu
Mulu is a revolutionary social fitness experience – fun, accessible, and gamified for everyone. No matter your fitness level or location, just grab your phone, friends, and get ready to move! We built a supportive, playfully competitive atmosphere with gamified elements and a bold mascot to keep you motivated every step of the way.
Studio: Yung Studio
Brand identity system
Mascot design
Tone of voice
App UI design
Product demo
Campus engagement
Design guidelines
