(PRODUCT) RED website engages customers in the AIDS fight year-round by partnering with the RED organization. A portion of every sale goes directly to the non-profit, The Global Fund. We created a new bold visual language as we re-designed the RED page from the ground up. Using red throughout the entire web page brings confident and bold messaging. We used the texture from different products to divide each section. This subtle touch gave a consistent and immersive experience to customers.