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Blueground Pass

Blueground is a curated network of thousands of quality, turnkey homes around the globe. Their new membership, Blueground Pass, offers the most flexible way to get full access to their network of properties. The messaging is simple: stay for as long as you need, move to your next home whenever you're ready, and pause your lease whenever. CōLab was asked to design the Blueground Pass webpage as well as create the product launch campaign.

Studio: CōLab

Content strategy
Website design
Digital campaign

theblueground.com

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