Community Growth Capital
CGC is a digital platform leading a new era of private equity investing. They enable the underrepresented investor community, primarily women and people of color, to access expert knowledge and bite-sized, private equity investments. The CGC brand blends the balanced yet quirky nature of Adinkra symbology with woven motifs seen in African textiles to create a unique identity and visual language. In sharp contrast with traditional VC brands which can be generic or expected, this direction is bursting with warm colors and inviting energy. The web experience breaks down difficult financial knowledge into an easy-digest interactive format. It engages with the user throughout the entire story. Most of all, it's meant to mirror the inclusive, fresh, and accessible that come with building generational wealth.
Positioning
Brand identity system
Art direction
Website design
Animation
UI system
Design guideline
