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Every Woman's Marathon

Every Woman's Marathon celebrates participation, not podium finishes. It's a race designed for women of all backgrounds and abilities to come together as a team. We built the brand identity around this core value of unity, with a bold, blocky logo symbolizing ambition and a slanted, stacked design that evokes a community flag. The colorful gradient emblem, co-created with sponsor Milk, represents the collective energy and celebration of women running together. Each color shade reflects the diversity of runners ÔÇô The Moms, The Barefoot Runners, The Newbies, The Walkers ÔÇô all united by the gradient's flow. Our graphic language uses shapes and paths to depict daunting distances as a series of achievable milestones, with blurred gradients mimicking the sensory experience of running through a city. The typeface, LL Supreme, complements Milk's existing branding with its strong, clear characters.

Studio: Yung Studio

Brand Identity
Graphic System
Animation
Photography Style
Brand and Motion Guidelines
Collateral Design

everywomansmarathon.com

Disclaimer: All collateral designs are for proof of concept only. The final applications are still in the works.

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┬ęNeverong 2024