Jiffy Lube is an American brand of vehicle maintenance shop that specializes in oil change. To reach a broader audience, Jiffy Lube wanted to promote its other automotive services and provide a more convenient shopping experience to customers. We brought the pre-purchase online experience to life. We created a website and app to attract a larger number of customers (especially mobile users) as well as to align the digital expression with the brand's vision and guidelines. The visual system was developed based on the Jiffy Lube existing brand system with a modern touch. The result shows simplicity and product focus with attention to detail.
Art Direction, Brand development, Product design, UI system, Design guideline
San Francisco, 2020