Lume has created a new approach to online banking for nurses. They are the trusted advisor for nurses' financial needs by bringing them access to innovative and intuitive products that help them eliminate debt and make the most of their money. The brand was designed to look like a nurse’s best friend who knows everything about finance. The name “Lume' is short for 'luminescence.' Thus, the logo was created in a spark shape that represents Lume. The color palette was inspired by the flame. Most of all, it’s meant to show the energy of friendliness, ease, and enablement.