MacBook Air
Each year, Apple launches new products and customers can learn about them on the website. Kettle collaborated with the Apple creative team to design the MacBook Air web page. We designed it from content strategy, copywriting, UX design, UI design, and development. My focus was creating the iconography and the UI elements on the web page with the exciting brand guideline. I did hundreds of icon studies to explore the best representation of the contents. Meanwhile, it should be simple, and easy to be scanned by customers.
In-house: Apple
Art Direction
Web design
