Mischief
A new kind of venture fund for founders, created by founders. Mischief is a venture capital firm for founders willing to think outside the box, backed by three successful founders themselves. In a nod to their name, spirit, and target audience, we created a brand that stood out as much as the people who started it. The Mischief brand is whimsy, quirky, and unexpected. Most of all, it's meant to mirror the fun, crazy, anxiety-inducing, and rewarding ride that comes with building a business.
Studio: Yung Studio
Positioning
Brand identity system
Website design
3D rendering
Design guideline
mischief.xyz
