Mischief
A new kind of venture fund for founders, created by founders. Mischief is a venture capital firm for founders willing to think outside the box, backed by three successful founders themselves. In a nod to their name, spirit, and target audience, we created a brand that stood out as much as the people who started it. The Mischief brand is whimsy, quirky, and unexpected. Most of all, it's meant to mirror the fun, crazy, anxiety-inducing, and rewarding ride that comes with building a business.
Year
2022
Disciplines
Positioning, Brand identity, Website design, Animation
Studio
Website
Mischief team
Lauren Farleigh, Co-founder
Zach Perret, Co-founder
Dustin Moring, Co-founder
Sendistovan, Web Development
Yung Studio team
Creative Lead: Melody Yung
Strategy: Michael Quinn
Design: Shea Sjoberg, Yu Rong, Devon Stern
Content/Copy: Caleb Couturie
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