Mischief

A new kind of venture fund for founders, created by founders. Mischief is a venture capital firm for founders willing to think outside the box, backed by three successful founders themselves. In a nod to their name, spirit, and target audience, we created a brand that stood out as much as the people who started it. The Mischief brand is whimsy, quirky, and unexpected. Most of all, it's meant to mirror the fun, crazy, anxiety-inducing, and rewarding ride that comes with building a business.

Year

2022

Disciplines

Positioning, Brand identity, Website design, Animation

Website

mischief-3up
mischief-swag
mischief-IGB
m-close-up2C
Website
mischief-billboards
mischief-laptop
mischief-ig-stories
mischief-bc
M-close-up1C

Mischief team

Lauren Farleigh, Co-founder
Zach Perret, Co-founder
Dustin Moring, Co-founder
Sendistovan, Web Development

Yung Studio team

Creative Lead: Melody Yung

Strategy: Michael Quinn
Design: Shea Sjoberg, Yu Rong, Devon Stern

Content/Copy: Caleb Couturie

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