There are millions of ways to travel and create different memories. For some, they like to travel without planning by themselves, and for others, they like to explore unique adventures. There are also many players out there who provide all types of travel services. Thatch has brought another perspective of travel to the world: they empower people to discover and sell the most unique, exciting, and curated travel guides. CōLab was asked to refresh its brand identity as well as refresh its product UI/UX. We created a new brand system to reflect their approachable, eclectic, and modern identity. Together with a straightforward and easy web experience for the user.