I bring brand, web, and product design together to create cohesive experiences from first impression to everyday use.

Companies I’ve worked with

Tech

Apple
Bishop Fox
Hewlett Packard
Hunt Club
IBM
Meta
Zip

Travel & Hospitality

Blueground
Delta Air Lines
Hopper
Sonder

Finance

Addepar
Community Growth Capital
iCapital
OKX
Owl Ventures
Sharegain
SIMON
Lume
Mischief

Retail

Jiffy Lube
Kuli Kuli Foods
Procter & Gamble
StubHub

People I’ve worked with

Melody Yung

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Founder, Yung Studio

Yu is adaptive and thoughtful. She can handle fast-moving targets and turns abstract business ideas into unique yet functional design systems.

Benjamin Chute

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Principal Practice Lead, WestCap

Yu is a master of her craft. I’ve worked with her on dozens of projects where at first everything felt impossibly complex, and yet she found a simple and beautiful solution. Her designs regularly delivered measurable improvements to conversion rate, engagement, purchase frequency, and more.

Aaron Bailey

1591750779541

General Manager, Devs.ai

Yu brings a rare combination of strategic thinking and hands-on execution. She doesn’t just design interfaces, she helps shape the narrative, clarifies the product, and translates complex ideas into something intuitive and compelling.

Emma Jagunich

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Co-Founder & COO, Ambrosia

Yu brings a clear vision and strong instincts, but what stood out most was how she creates space for ideas to evolve. The process felt fluid, fast-moving, and aligned, more like building something with a close creative partner than a typical client relationship.

Hi, I’m Yu. Right now I’m at WestCap, partnering with growth-stage portfolio companies on what to build next. Before that, I designed for IBM and Delta Air Lines at AKQA, and worked in-house at Apple and Meta. 

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